Kadapa:Using social media as a tool for revolution, young people utilise Instagram to promote Kadapa's historical riches. - The News Vivo

Kadapa:Using social media as a tool for revolution, young people utilise Instagram to promote Kadapa’s historical riches.



Kadapa, often spelled Cuddapah, is a city in the Andhra Pradesh region of southern India. It is located in the Rayalaseema area and acts as the Kadapa district’s administrative centre. The Nallamala and Palkonda Hills surround the city, making it a well-liked tourist attraction.

Kadapa has a thriving cultural history with several historical monuments and landmarks. The most notable of these is the Kadapa Fort, which was erected by the Vijayanagara Empire in the 16th century. A mosque, granary, and prison are among the fort’s well-preserved buildings. The Gandikota Fort, located on the banks of the Penna River and offering excellent views of the surrounding environment, is another historical landmark in Kadapa.

The inhabitants of Kadapa have a rich culture and participate in a number of annual festivals and events. The Sri Venkateswara Temple hosts the Brahmotsavam Festival, which is one of the most important occasions in the city. The temple is decked with lights and flowers during the festival, which lasts nine days. Another important occasion in the city is the Pedda Dargah festival, which is held at the well-known Dargah of Saint Peerla Shah Baba.

A boy is utilising the power of social media to highlight the area’s rich historical and cultural legacy in a zone notorious for faction strife. The graduate of Sri Hari Degree in Kadapa Town, Moula Shaik, has more than 57,000 Instagram followers, maybe the most in the neighbourhood.

Younger people are finding Moula Shaik’s eye-catching photographs of ancient structures and portraits of notable figures from many fields to be eye-opening because they typically perceive Kadapa as a divided place. Movies also give Kadapa a bad reputation, making it difficult to distinguish between fact and fantasy.

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The perception of Kadapa and other Rayalaseema regions as a haven for factionists is regrettable. It hurts a lot that young people from here are regarded with mistrust when they travel to Telangana or coastal Andhra,” he remarked.

In an effort to alter public opinion, he launched the “Kadapa Smart City” Instagram account in June 2019. The attention the account received encouraged him to keep going, and he received contributions from some well-known individuals.

He wanders about the neighbourhood with a rented digital camera, taking pictures of the historical sites and gathering information about Kadapa’s illustrious past for his fans. Not only do his friends support him, but older folks and people from distant countries also follow him and help out by giving photographs and information about the neighbourhood.He is praised as well for embracing social media as a vehicle for change rather than imitating those who abuse it to spread unneeded hysteria and worry.

“Kadapa is a crucial component of Indian history as well as Rayalaseema history. Numerous historical events took place there, and many renowned people call it home. The poet and literary critic Puttaparthi Narayanacharyulu, Alasani Peddanna, Vemana, the illustrious poetess Molla, Sri Madvirat Pothuluri Veera Brahmendra Swami, and Annamacharya were all from Kadapa, he claimed.

In addition to literary greats, this region has produced a number of actors and filmmakers, such as Padmanabham, Kannamba, Y Vijaya, and Sarita. B Nagi Reddy, who founded Vijaya Vauhini Studios, is another. Both the current CM, YS Jagan Mohan Reddy, and the former CM, the late YS Rajasekhara Reddy, come from Kadapa. In addition, the district is rich in natural resources including red sandstone and other natural resources like barytes, black stone, and limestone.

Faction warfare is a thing of the past for this student. “Today, more work opportunities are opening up for the unemployed thanks to globalisation. All of them have put an end to faction violence, but regrettably, public view of Kadapa has not altered, and films made for financial gain simply serve to exacerbate this perception, the young person stated.

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